AppEx team leader Brian McDonald, v. p. of Microsoft's online services MacDonald who's to blame for program treating the network services department and will also be the core engineering team. He also knowledge in application development. Ironically, McDonald had previously responsible for NetDocs team, they focuses on developing Internet-centric office suite, but may threaten Office, Microsoft has finally closed the business.
Why Bing's internal team concentrate on application development in lieu of focus for the search algorithm? Bing Adam Thorn said, the solution from the data / cloud assets. «When Microsoft created a search service, they created key data / cloud assets to the company» he explained.
Windows Phone can be a first attempt of Microsoft to adopt advantage of this asset. Bing team developed a Local Scout and Windows Phone version map. With cell phones and Windows 8, customers can enjoy the user experience provided by the back-end cloud, and also the front from the MSN content. Thorne declared in the network services sector, «We want to use these assets to enhance the attractiveness of other Microsoft products.»
The search will become another critical asset, and could be integrated into the the more AppEx application. Microsoft has transferred voice team through the department of entertainment and terminal to the network services department couple of years ago.
Although the c's may launch more Windows applications inside the future, although not all applications are appropriate for the Microsoft platform. The team has developed a Bing application for the iPhone as well as the iPad, and is supposed to launch more cross-platform applications within the future.